Question 2:
	The sign I have chosen to analyze for this question is that of the 
iBrator (http://www.ibrator.com), a rather famous internet parody.  The 
parody itself (and, coincidentally, the physical signifier) consists of 
three elements: an image of an iMac computer from Apple Computers, the 
actual "iBrator" itself, and the words "Welcome to the Revolution: the 
iBrator."  This image signifies, on a basic level, that there is a new 
device called the iBrator, derived from the iMac, which can be used to 
pleasure yourself.  The parody in and of itself is fairly simple in terms of 
a first-order sign.
	However, the true humor of the situation is better observed by 
looking deeper into the second-order readings it provides.  The crux of 
these is an examination of cultural "technofetish"; that is to say, the 
fetishization of new, stylish technology by popular culture.  The iMac was 
hailed as being a stylish, trendy way to get into the new technological 
wave; the iBrator fetishizes this with its parody.  The sign of "The new 
iBrator can give you pleasure" becomes the signifier, the and signified then 
becomes "This is new technology, which is stylish and desirable."  Thus the 
end result is the sign that "New technology is sexually appealing and can 
please you in a sexual fashion."  This is the more biting criticism inherent 
in the parody; it pokes fun at the concept of technology nuts "orgasming" 
over new hardware by asserting that new, stylish computer technology has 
been developed that actually gives you a real orgasm.  Thus the concept of 
new, stylish technology has become "fetishized" in the most absolute sense 
of the word: by making it into a cute, sleek, color-coordinated sex toy for 
the modern-day computer jockey who "needs and orgasm and needs it now."